Captivated By The Light 2 CDs | 1.7 GB
Lighting for digital is not the same; it’s better. In the digital world of post capture manipulation. It’s easy to lose sight of the essence of great photography. Capture is everything, light is the essence of all our images. This seminar will teach you to become a master of light. Take advantage of all digital has to offer. Explore exciting new tools and techniques. Learn to create, in the camera, the finest image possible to maximize your back-end opportunities.
Workflow is probably the most over used buzz word of the digital age, yet the wrong workflow can create an absolute nightmare resulting in long, exhausting hours capturing, organizing, categorizing, editing, manipulating, managing and archiving your image files. In this seminar we will show you how to use the latest and greatest software and hardware solutions to help you get your life back and ensure your peace of mind.
Marketing, sales and sound business practices are essential to the success of every photography business. Tap into the practices, insights, and proven methods of six of the country’s most successful and diverse studios. Whether you specialize in children, families, seniors or weddings, you’ll benefit from the time-tested, proven strategies presented.
Lighting
Basic Lighting Concepts
* Understanding quality of light
* Four essential light patterns for portraiture
* Presenting subjects to the light
* Presenting subjects to the camera
* Making subject flattery a priority
* Intelligently breaking the rules
Location Lighting Techniques
* Finding beautiful light naturally
* Modifying light when necessary
* Adding light where none exists
* Using flash that doesn’t look like flash
Studio Lighting Techniques
* Window light without a window
* Creating intimacy with constant light
* Return to the nostalgic look of tungsten
* Big results from battery powered flash
Workflow
* Get it right at the time of capture
* Minimize or eliminate download time
* Edit and organize in half the time
* Raw versus Jpeg, why it no longer matters
* Great effects with almost no effort
* Hardware solutions for peace of mind
* Little known secrets of Lightroom and CS3
* Simplified color management concepts
* Learning to print like a pro
Marketing & Sales
* Learn to build clients for life
* Succeeding through community service
* Branding and the boutique studio
* Maximizing sales through projection
* E-commerce, the overlooked revenue stream